Outfit for headlines
Use generous scale, short lines and clear hierarchy. A restrained italic highlight can bring one useful word into focus.
Make it feel like Debelu.
Use our logo, colours, typography, and campaign assets consistently.
Free to buy. Free to list.
One identity. Room to express it.
The existing Debelu logo stays unchanged. The pastel campaign palette creates a warmer setting for campus stories without altering the symbol or wordmark.
Keep the mark intact.
Give it breathing room
Leave clear space around the lockup. Keep surrounding text and imagery away from the symbol and wordmark.
Keep it readable
Use the lockup where it can be read clearly. Use the supplied symbol when the lockup would be under 80px wide.
Use the supplied artwork
Keep the original proportions and symbol colours. Do not recolour the halves, rotate, stretch, add gradients or apply shadows. Choose the reversed artwork on dark backgrounds.
Lavender opens. Mint welcomes.
These colours belong to the marketing campaign. Preserve the core violet in the supplied symbol; do not use campaign colours to recolour the logo.
Campaign lavender
#F3E6FF
Deep plum
#29003D
Panel plum
#2D0050
Soft mint
#F2F9EF
Warm highlight
#FFF1B8
Paper
#FDFDFD
Strong headlines. Friendly detail.
Figtree for reading
Keep paragraphs comfortable, buttons direct and labels easy to scan. Write around the reader’s next question.
Show campus life with care.
Use warm, natural light and adult campus subjects. Pair original photography with simple, tactile illustrations. Keep important text outside the image so it remains readable and accessible.
Generated campaign imagery is illustrative. Do not present it as an actual founder, employee, seller, customer testimonial or screenshot of the product.
Request campaign assets